The annual report on the world’s most valuable telecom brands by Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, was released last February.
In Southeast Asia, these are the world’s most powerful telecom brands based on Brand Finance’s Brand Strength Index (BSI), among the top 500.
[RANK 40] TELKOM INDONESIA - INDONESIA
Brand Value: US$4,335 million
[RANK 49] VIETTEL TELECOM - VIETNAM
Brand Value: US$2,686 million
[RANK 50] SINGTEL SINGAPORE - SINGAPORE
Brand Value: US$2,625 million
[RANK 53] AXIATA - MALAYSIA
Brand Value: US$2,583 million
[RANK 65] PLDT Philippines
Brand Value: US$1,854 million
[RANK 76] MAXIS - MALAYSIA
Brand Value: US$1,369 million
In 2015, Maxis ZEROLUTION launched breakthrough phone ownership program that removes all the barriers, restrictions and hassles people usually associate with phone contracts. It is the first phone contract to combine Zero Cash Upfront, Zero Penalties for changing plans, Zero Interest easy instalments (no credit card needed) and a revolutionary “New Phone Every Year” feature. For the first time ever, Malaysians will be able to upgrade to a new phone every single year. Source Image: Maxis
[RANK 80] GLOBE TELECOM - PHILIPPINES
Brand Value: US$1,295 million
[RANK 83] DiGi - MALAYSIA
Market Value: US$1,244 million
[RANK 84] TM MALAYSIA
Brand Value: US$1,215 million
[RANK 99] STARHUB SINGAPORE
Brand Value: US$850 million
[RANK 100] INDOSAT OOREDOO - INDONESIA
Brand Value: US$844 million
Source: Brand Finance
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