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Southeast Asia's 11 Most Powerful Telecom Brands
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Southeast Asia's 11 Most Powerful Telecom Brands

The annual report on the world’s most valuable telecom brands by Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, was released last February.

In Southeast Asia, these are the world’s most powerful telecom brands based on Brand Finance’s Brand Strength Index (BSI), among the top 500.

[RANK 40] TELKOM INDONESIA - INDONESIA

Brand Value: US$4,335 million

Source Image: TELKOM-PT
Source Image: TELKOM-PT

[RANK 49] VIETTEL TELECOM - VIETNAM

Brand Value: US$2,686 million

Source Image: Retail News Asia
In March 2016, Viettel has become Vietnam’s first operator to offer to offer direct carrier billing for the Google Play store. The operator has teamed up with carrier billing company Fortumo to offer carrier billing to its 55 million subscribers. Both postpaid and prepaid customers will be able to take advantage of the new function. Source Image: Retail News Asia

[RANK 50] SINGTEL SINGAPORE - SINGAPORE

Brand Value: US$2,625 million

Source Image: TODAYonline
Source Image: TODAYonline

[RANK 53] AXIATA - MALAYSIA

Brand Value: US$2,583 million

Source Image: Total Sports Asia
Source Image: Total Sports Asia

[RANK 65] PLDT Philippines 

Brand Value: US$1,854 million

Source Image: TeknoGadyet
Now on its 6th successful year, Garena Philippines has tapped PLDT Home Fibr and Smart Communications to power up League of Legends Rampage 2017 in Manila, together with Lenovo Intel. Source Image: TeknoGadyet

[RANK 76] MAXIS - MALAYSIA

Brand Value: US$1,369 million

Source Image: Maxis

In 2015, Maxis ZEROLUTION launched breakthrough phone ownership program that removes all the barriers, restrictions and hassles people usually associate with phone contracts. It is the first phone contract to combine Zero Cash Upfront, Zero Penalties for changing plans, Zero Interest easy instalments (no credit card needed) and a revolutionary “New Phone Every Year” feature. For the first time ever, Malaysians will be able to upgrade to a new phone every single year. Source Image: Maxis

[RANK 80] GLOBE TELECOM - PHILIPPINES

Brand Value: US$1,295 million

The Walt Disney Company Southeast Asia and Globe Telecom launched Southeast Asia’s first Disney Mobile smartphone. Globe Telecom will be the first telco in Southeast Asia to offer Disney Mobile smartphones through its new myStarter postpaid plans. Source Image: Marketing Interactive
The Walt Disney Company Southeast Asia and Globe Telecom launched Southeast Asia’s first Disney Mobile smartphone. Globe Telecom will be the first telco in Southeast Asia to offer Disney Mobile smartphones through its new myStarter postpaid plans. Source Image: Marketing Interactive

[RANK 83] DiGi - MALAYSIA

Market Value: US$1,244 million

Source Image: WOBB
Source Image: WOBB

[RANK 84] TM MALAYSIA

Brand Value: US$1,215 million

Keterangan Gambar (© Pemilik Gambar)

[RANK 99] STARHUB SINGAPORE

Brand Value: US$850 million

Source Image: Retail News Asia
Source Image: Retail News Asia

[RANK 100] INDOSAT OOREDOO - INDONESIA

Brand Value: US$844 million

Source Image: Retail News Asia
Source Image: Retail News Asia

Source: Brand Finance

ProudProud33%
SadSad17%
ExcitedExcited4%
IndifferentIndifferent17%
InspiredInspired13%
AmazedAmazed17%

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