Filipino Cuisine to Become Biggest Ethnic Food Trend of 2018

Filipino Cuisine to Become Biggest Ethnic Food Trend of 2018

After Thai, Vietnamese and Korean cuisines, Filipino foods will get their time in the spotlight next year as the top trending ethnic cuisine of 2018.

So says New York-based restaurant consultancy group Baum + Whiteman in their annual trendspotting report, which predicted the foods and dining concepts that will become increasingly popular in hotels and restaurants next year.

Like other immigrant populations before it, growing Filipino communities across the United States — from caretakers, nurses, tech and hospitality workers — have given rise to interest in Filipino cuisine, says the group.

Sizzling Pork Sisig. Image: Hungry Excavator
Sizzling Pork Sisig. Image: Hungry Excavator


In 2018, expect to see that interest bring Filipino cuisine into the mainstream dining world, in the same manner of previous culinary revelations from Asia, such as Thai, Vietnamese and Korean cuisines.

Likewise, the Philippines’ biggest fast food chain, Jollibee, has been aggressively opening locations in the United States, introducing diners to dishes like Palabok Fiesta (a noodle dish served with shrimp sauce, topped with pork chicharon, tinapa flakes (smoked fish flakes), sauteed pork and slices of egg); and pineapple-topped burgers. The chain has 35 restaurants across the U.S., along with locations in Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei.

Filipino cuisine is also reaching the upper echelons of gastronomy.

Last year, editors at the prestigious food magazine Bon Appetit placed Washington D.C.’s Filipino restaurant Bad Saint in second spot on their list of best new restaurants in America 2016.

Jolibee restaurant. Image: Facebook Jolibee Philippines
Jollibee restaurant. Image: Facebook Jollibee Philippines


Aside from Filipino cuisine, the group also predicts that fast-casual, Indian street food will become more commonplace next year. Think tandoori chicken poutine, spicy lamb burritos or chicken masala pizza.

And while boisterous Korean barbecue restaurants in busy K-towns have become a regular part of the American dining scene, Baum + Whiteman predicts that Korean cuisine will become more high-brow in 2018, as chefs and restaurateurs aim to replicate the success of New York’s Jungsik restaurant, the first Korean restaurant in the U.S. to win two Michelin stars.


Source : Inquirer 

Indah Gilang Pusparani

Indah is a researcher at Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kota Cirebon (Regional Development Planning and Research Agency of Cirebon Municipality). She covers More international relations, tourism, and startups in Southeast Asia region and beyond. Indah graduated from MSc Development Administration and Planning from University College London, United Kingdom in 2015. She finished bachelor degree from International Relations from University of Indonesia in 2014, with two exchange programs in Political Science at National University of Singapore and New Media in Journalism at Ball State University, USA. She was awarded Diplomacy Award at Harvard World Model United Nations and named as Indonesian Gifted Researcher by Australian National University. She is Researcher at Regional Planning Board in Cirebon, West Java. She previously worked as Editor in Bening Communication, the Commonwealth Parliament Association UK, and diplomacy consulting firm Best Delegate LLC in USA. Less
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