Samsung Electronics held a signing ceremony for a new partnership with Major Cineplex Group, the largest cinema company in Thailand with more than 110 theatres and 668 movie screens, to convert a 200-seat cinema at the Paragon Cineplex in Siam Paragon into its Cinema LED venue.
Several additional premium theatre renovations are also expected throughout the region during the coming year.
“The continued growth of the local entertainment industry and the openness to embracing new technologies made Thailand the perfect location for Southeast Asia’s first Cinema LED Screen,” said Craige Fleisher, the Director Integrated Mobility.
“By delivering the most immersive theatre environment possible, the Cinema LED Screen creates an unparalleled viewing experience guaranteed to make the Cinema LED theatre a destination for movie enthusiasts.”
An upgrade on the screen-and-projector operation the industry has relied on for more than a century, the Samsung Cinema LED Screen reinvigorates cinema presentation through superior visual quality, technical performance and reliability.
Although it extends nearly 10.3m wide, the Cinema LED Screen is easy to install and configure within nearly any existing theatre dimensions. The display also amplifies on-screen content through HDR picture quality, powered by ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL/500nit) nearly 10 times greater than that offered by traditional projectors. As a result, movie-goers can enjoy content free of distortion and brought to life through lifelike colours, pristine whites and deep blacks.
Beyond its visual enhancements, the Cinema LED Screen also offers theatre managers the reliability of long-term performance. The display’s shelf life of more than 100,000 service hours far exceeds that of traditional projectors and minimizes the need for costly maintenance. Additionally, the Cinema LED Screen employs a strict anti-copy encryption protocol to prevent unlawful streaming or content redistribution.
As the demands for cinema space evolve, Samsung’s Cinema LED Screen will offer theatre managers in Thailand and across the world added flexibility to expand service offerings and generate new revenue. The display maintains a consistent presentation across a range of dark and ambient lighting conditions regardless of the featured content. This versatility will empower cinemas to use theatre spaces for concert and sports event viewing, gaming competitions, corporate events and other non-traditional content sources.
“We are excited to partner with Samsung to shift the paradigm of entertainment content screening, and we look forward to inviting our customers and partners into a cinema more capable of bringing stories to life,” said Vicha Poolvaraluck, Chairman of Major Cineplex Group Plc.
In May 2017, the Cinema LED Screen became the first product of its kind to achieve full compliance with the esteemed Digital Cinema Initiatives (DCI) theatre technology standard. Based on next-generation picture quality to foster a more captivating and vibrant viewing arena, the Samsung Cinema LED Screen is expected to expand to movie theatres around the world including the USA and Europe in coming years.