RECAP: Indonesia's 2017 E-Commerce Review
As New Year will just strike in at least in less than 24 hours from now, herewith Seasia gathered for you some recaps on e-commerce, an area that potentially blooms the region more in years to come.
Let's begin with the nation that hosts Seasia, for now - INDONESIA.
According to Digital News Asia, in 2017, iPrice Group, a Malaysia-based privately owned shopping aggregator saw many interesting things happening in Indonesia's e-commerce environment.
1. An aggressive move by Alibaba to Indonesia. They increased their stake from 51% to 83%, and in a few months, they invested US$1.1 billion in Tokopedia.
2. New players: Amazon entered Singapore and Australia. Salim group and Lotte launched iLotte.
3. Huge promotions from a lot of merchants during the 11.11 and 12.12 period.
iPrice saw new players coming, new funding, acquisitions, and many other good things happening in Indonesia's e-commerce scene.
The most interesting part of this year's review, iPrice shares data and findings about Indonesia including these following details:
The most searched e-commerce sites in Indonesia
Top 10 most visited e-commerce sites
Top 5 most popular mobile shopping apps
The most popular e-commerce sites in social media
Blibli is the king of Twitter and Facebook
Blibli’s Facebook and Twitter have the biggest number of followers.
Based on our analysis, it is because of their unique type of content, not only selling products but also educating users. And, their response in Facebook is a super-fast “within minutes”.
Hijup the queen of Instagram
As they are a fashion-type e-commerce site, it's crucial for them to create social media posts that focuses on the visual. Instagram is the best place for that.
Popular online shopping events in 2017
During Singles’s Day, iPrice compared the search interest of e-commerce in Indonesia and analysed online shopping behaviour.
1. Lazada, Shopee, and Bukalapak are the most popular online stores in most of the provinces in Indonesia
2. There was a huge jump in Lazada at 1am in the morning and 1pm
3. Tokopedia’s search interest was still high even when they didn’t have special promotions on Singles Day
4. After 11.11 search interest of all online shops fell
Year-end sale 12.12
After 11.11, iPrice considered user behaviour on 12.12 by using Google Trends Data.
1. Top five e-commerce stores based on Google Trends were Lazada, Tokopedia, Shopee, Bukalapak, and Zalora
2. There was a big jump in Lazada on Dec 11 at 9pm. This was due to a special concert on national television
3. Huge jump in all top five e-commerce sites on Dec 12 Dec at 10am – 1pm
Source :Digital News Asia
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