The Southeast Asian automotive market is experiencing rapid growth, partly due to its increasing role as a global production hub for various automotive manufacturers.
Countries such as Indonesia, Malaysia, Thailand, and Vietnam have become key locations for car assembly plants, attracting not only foreign investments but also providing opportunities for local manufacturers to grow. Prominent brands like Perodua and Proton from Malaysia, as well as VinFast from Vietnam, contribute to the diversity of products produced in the region.
Top Car Sales in Southeast Asia
A recent Deloitte study provides valuable insights into consumer perspectives on key issues affecting the automotive sector in Southeast Asia, such as interest in electric vehicles (EVs), brand perceptions, and adoption of connected technologies.
Conducted between September and October 2023 with over 27,000 consumers from 26 countries, the study provides a deeper understanding of how consumer preferences are evolving, although specific findings for Southeast Asia are not yet available. These findings are critical to understanding the trends shaping the automotive market in the region.
In line with these findings, focus2move has also shared information on the best-selling cars in Southeast Asia. Here are the top 10 best-selling cars in Southeast Asia from January to December 2024:
- Toyota Hilux
- Perodua Myvi
- Isuzu D-Max
- Honda City
- Honda HR-V
- Toyota Vios
- Mitsubishi Xpander
- Toyota Avanza
- Perodua Bezza
- Ford Ranger
These cars reflect a wide range of consumer preferences, from family cars to commercial vehicles, demonstrating the diversity of choice in the region.
Most Popular Car by Segments
In Southeast Asia, compact cars like the Perodua Myvi and Bezza have shown strong growth, reflecting a shift in consumer preferences towards affordability and fuel efficiency. This trend is likely driven by rising fuel costs and increasing urbanization in the region.
Meanwhile, the SUV segment continues to dominate the new and used car market, with its popularity set to persist in 2024. The appeal of SUVs lies in their flexibility, spaciousness, and perceived safety.
The pickup truck segment also remains robust, particularly in Thailand, where these vehicles serve both personal and commercial needs. Models like the Toyota Hilux and Isuzu D-Max highlight the growing demand for pickup trucks across the region, underscoring the diversity in consumer needs and preferences.
