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World’s Most Valuable Brand in 2018
ECONOMY Beyond

World’s Most Valuable Brand in 2018

The annual report on the world’s most valuable brands 2018 is out. 

Amazon has officially replaced Google as the most valuable brand in the world, according to Brand Finance, a brand consultancy firm.

Their 500-strong ranking shows how overwhelmingly digital of an age we live in, with technology accounting for the same amount of value as telecoms, retail, and automobiles combined. In fact, a majority of the top 10 most valuable companies are part of the tech sector.

The rankings by the annual Brand Finance 500 Ranking are based on a "brand strength rating" which takes into account aspects such as marketing investment, stakeholder equity and business performance, and by calculating the economic benefit and future revenues of licensing the brand on the open market.

image by Which-50
image by Which-50

 We compiled the information of Southeast Asian-based companies as on following details:

PETRONAS

Source: Malaysia Freebies
Source: Malaysia Freebies

Rank 2018

Rank 2017

Country

Brand Value (USD) 2018

132

125

MALAYSIA

11.5 billion

DBS

The Straits Times
The Straits Times

Rank 2018

Rank 2017

Country

Brand Value (USD) 2018

262

300

SINGAPORE

6.5 billion

 

TELKOM INDONESIA 

Source: Epistemik.com
Source: Epistemik.com

Rank 2018

Rank 2017

Country

Brand Value (USD) 2018

341

386

INDONESIA

5.2 billion

PTT

Source: Microsoft Enterprise
Source: Microsoft Enterprise

Rank 2018

Rank 2017

Country

Brand Value (USD) 2018

357

376

THAILAND

4.9 billion

The other parts of the world, the most valuable brand in each country for this year is well-represented in the map below: 

Copyright 2018: Seasia Images
Copyright 2018: Seasia Images

Source : www.brandfinance.com

ProudProud60%
SadSad0%
ExcitedExcited20%
IndifferentIndifferent0%
InspiredInspired0%
AmazedAmazed20%

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