World’s Most Valuable Brand in 2018

The annual report on the world’s most valuable brands 2018 is out. 

Amazon has officially replaced Google as the most valuable brand in the world, according to Brand Finance, a brand consultancy firm.

Their 500-strong ranking shows how overwhelmingly digital of an age we live in, with technology accounting for the same amount of value as telecoms, retail, and automobiles combined. In fact, a majority of the top 10 most valuable companies are part of the tech sector.

The rankings by the annual Brand Finance 500 Ranking are based on a "brand strength rating" which takes into account aspects such as marketing investment, stakeholder equity and business performance, and by calculating the economic benefit and future revenues of licensing the brand on the open market.

 We compiled the information of Southeast Asian-based companies as on following details:

PETRONAS

DBS

TELKOM INDONESIA 

PTT

The other parts of the world, the most valuable brand in each country for this year is well-represented in the map below: 

Source : www.brandfinance.com