Brand Finance, the global authoritative consulting agency, released its ranking of the most valuable brands around the world in 2018. Amazon has been named the world’s most valuable brand in Brand Finance’s Global 500 2018 Report, tipping out Apple and Google for the prize.
On a regional basis, Mercedes-Benz ranks as Europe’s most valuable brand, Amazon as North America’s, the petroleum company Pemex takes out no.1 in Latin America, while the telco Etisalat is the most valuable brand in the Middle East and Africa, Telstra ranks no. 1 in the Australasia region, while Samsung still tops the ranks in Asia.
It is important to note that brands from Southeast Asia is gaining a higher grounds with Singapore's Broadcom and Telkom Indonesia jump 46 and 45 steps respectively, compared to 2017. Malaysia's Petronas still tops the Southeast Asia ranking (rank 132), even after 7 steps sliding.
Brand Finance, as the world famous brand value and strategy consulting firm, will assess the thousands of well-known global brands every year. It is one of the most credible global brand value evaluation agencies and its strict selection criteria includes not only Brand Strength Index (BSI), but also Brand Loyalty and Marketing Investment, etc.
Source : Brandfinance.com