Brand Finance has released its annual report on the world's 100 leading nation brands, in which the global brand valuation consultancy firm evaluates a country’s national brand on the brands based there and the economy as a whole by weighing up various socio-economic factors.
A “strong” national brand denotes a highly attractive environment for investment, encouraging inward investment, adding value to exports, and attracting tourists and skilled migrants, it explained.
In Southeast Asia, Indonesia tops the rank and listed within the Top 20 in the world. In terms of value, seven nations are also included in the world list as below:
The Top 10 in the world did not see much change with the U.S., China and Germany continuing to lead in terms of value.
The U.S.’ value has shot up by 23 per cent to $25.9 trillion this year as a result of falling tax rates and a more business-friendly environment despite the negative public image that President Trump may have cultivated, the report said.
Founded in 1996, Brand Finance is the world’s leading independent branded business valuation and strategy consultancy. Headquartered in London, the firm is present in over 20 countries.
Source : Brand Finance Offical Report