Thailand's cabinet on Tuesday approved a measure to waive for two months fees paid by visitors for visas on arrival, in a bid to boost a lucrative industry hit by a drop in visitors from China, its biggest market.
The fee of 2,000 baht ($60) will be waived between Dec. 1 and Jan. 31 for travelers from 21 countries, including China, Taiwan, India and Saudi Arabia, government spokesman Puttiphong Punnakan told Reuters.
The scheme is expected to increase tourist numbers by at least 30 percent during the period, he said.
In September, overall tourist arrivals rose just 2 percent from a year earlier, but arrivals from China fell almost 15 percent following a boat accident in July, which killed 47 Chinese tourists, making it Thailand's worst tourist-related disaster in years.
Last year, Chinese visitors made up nearly a third of the record 35.38 million arrivals in Thailand.
According to The Straits Times, on November 11, or "11/11" - when Chinese people celebrate "Singles Day" - Alibaba will launch a 20-second video on its website to encourage Chinese tourists to travel to Thailand, he said.
The video is expected to reach as many as 800 million Chinese, Somkid said after his meeting in Shanghai yesterday with Alibaba's executives, including its founder and president, Jack Ma.
The Tourism Authority of Thailand had already been instructed to create the video, Somkid said, adding he himself might be featured in the presentation to convey the message of convenience and safety in travelling to Thailand.
Tourism receipts account for about 12 percent of Southeast Asia's second-largest economy, making it one of the most important drivers of its growth.
The tourism ministry has forecast 37.5 million foreign tourists this year, up about 6 percent.
