Indonesia’s Traveltech Unicorn Have Acquired Three Rivals in Southeast Asia

Indonesia’s Traveltech Unicorn Have Acquired Three Rivals in Southeast Asia

Traveloka has acquired three online travel agencies (OTAs) – Indonesia’s Pegipegi, Vietnam’s Mytour, and the Philippines’ Travelbook – for US$66.8 million earlier this year. It’s a sign of Traveloka’s expanding presence in the region and increasing dominance of the OTA sector in Southeast Asia.

Before the acquisition, all three companies were subsidiaries of Japanese company Recruit Holdings. In a statement from January, Recruit Holdings stated that its entire holdings of the three companies are transferred to Jet Tech Innovation Ventures Pte Ltd, a company registered in Singapore.

That company’s sole shareholder is Jet Tech Ventures Pte Ltd, which is wholly owned by Traveloka and counts CEO Ferry Unardi as a director.

Traveloka declined to comment.

Foto: Reurters/Beawiharta
Foto: Reurters/Beawiharta

Recruit Holdings, which recently acquired the jobs and recruitment platform Glassdoor, cited Southeast Asia’s competitive OTA market as the reason behind the sale.

According to Tech in Asia, in 2016, Travelbook reported a loss of approximately US$2.5 million and net sales of US$701,000, while Mytour reported a loss of approximately US$2.1 million and net sales of US$5.5 million. Both companies reported losses for all three years between 2014 to 2016.

Pegipegi, meanwhile, reported profits of US$158,000 from net sales of approximately US$29 million in 2016. That number, however, is a whopping 94 percent decrease compared to the previous year’s.

Foto: detikFinance/Traveloka
Foto: detikFinance/Traveloka


According to a report by Google and Temasek Holdings, online travel in Southeast Asia reached $26.6 billion in 2017 and is projected to increase to $76.6 billion by 2025. Traveloka, which has operations in Indonesia, Malaysia, the Philippines, Thailand, Singapore, and Vietnam, is the market leader in the region. 

Last year, the company raised $350 million from Expedia and another $150 million from, East Ventures, Hillhouse Capital and Sequoia Capital. The financing was said to have valued the Indonesian firm at around $2 billion, Deal Street Asia reported. 

The OTA giant was most recently said to move beyond flight and hotel bookings.



Indah Gilang Pusparani

Indah is a researcher at Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kota Cirebon (Regional Development Planning and Research Agency of Cirebon Municipality). She covers More international relations, tourism, and startups in Southeast Asia region and beyond. Indah graduated from MSc Development Administration and Planning from University College London, United Kingdom in 2015. She finished bachelor degree from International Relations from University of Indonesia in 2014, with two exchange programs in Political Science at National University of Singapore and New Media in Journalism at Ball State University, USA. She was awarded Diplomacy Award at Harvard World Model United Nations and named as Indonesian Gifted Researcher by Australian National University. She is Researcher at Regional Planning Board in Cirebon, West Java. She previously worked as Editor in Bening Communication, the Commonwealth Parliament Association UK, and diplomacy consulting firm Best Delegate LLC in USA. Less
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