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Why This Southeast Asian Fruit Will be the Next Big Thing

Why This Southeast Asian Fruit Will be the Next Big Thing

When you hear the phrase “vegan protein,” you probably think of soy, nuts, beans, quinoa—the usual suspects. But jackfruit may soon be making its way to a plant-based, protein-packed plate near you.

If you couldn’t pick a jackfruit out of a lineup, you’re definitely not alone. “Jackfruit is the most amazing fruit that most people have never heard of,” is how Eric Helms, founder of New York City’s cult smoothie spot Juice Generation (and superfood connoisseur) describes the buzzy ingredient.

Jackfruit. Image: Food Revolution
Jackfruit. Image: Food Revolution

 

The giant (up to 80 pounds!), tree-born tropical fruit grown in South and Southeast Asia has become a health-conscious favorite because, according to Helms, it’s “high in protein, potassium, and vitamin B, and lower in calories than most meat-free alternatives like corn and soy.”

He’s incorporated jackfruit into several dishes on Juice Generation’s new Vegan4Lunch menu (an initiative that encourages customers to eat one locally sourced, plant-based meal a day).

Jackfruit tacos. Image: Kristy Mucci
Jackfruit tacos. Image: Kristy Mucci

He’s not alone in the love; Scott Winegard, director of culinary operations for Matthew Kenney‘s raw food empire, is also a huge fan, while Minimalist Baker features a jackfruit recipe in her upcoming cookbook, Minimalist Baker’s Everyday Cooking.

So where has this magical fruit been hiding all our lives? You can sometimes find it whole at Asian markets and natural food stores, which also carry it canned in brine. An increasing number of indie food upstarts are also starting to package and sell it, like Upton’s Naturals—which offers fun flavors like Chili Lime Carnitas and Thai Curry—and The Jackfruit Company (both brands can be found at Whole Foods).

The Jackfruit Company packages. Image: thejackfruitcompany.com
The Jackfruit Company packages. Image: thejackfruitcompany.com

 

When jackfruit is fresh from the pod, it tastes like a tropical Starburst; you’ll know it’s ripe when it emits a fruity smell and starts to give when you squeeze it. When it’s underripe, it isn’t sweet and it has a meatier texture, which makes it perfect for cooking—from pan-frying to baking to slow-cooking and beyond.

“It’s highly versatile, as it takes on the flavor of whatever it’s cooked in,” says Helms. “For example, mixing jackfruit with a barbecue sauce allows it to take on a pulled pork flavor profile.”

With options including southern BBQ jackfruit and jackfruit tacos on Juice Generation’s updated menu, it shouldn’t be too hard to ditch your chicken caesar.


Source : Well and Good

Indah Gilang Pusparani

Indah is a researcher at Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kota Cirebon (Regional Development Planning and Research Agency of Cirebon Municipality). She covers More international relations, tourism, and startups in Southeast Asia region and beyond. Indah graduated from MSc Development Administration and Planning from University College London, United Kingdom in 2015. She finished bachelor degree from International Relations from University of Indonesia in 2014, with two exchange programs in Political Science at National University of Singapore and New Media in Journalism at Ball State University, USA. She was awarded Diplomacy Award at Harvard World Model United Nations and named as Indonesian Gifted Researcher by Australian National University. She is Researcher at Regional Planning Board in Cirebon, West Java. She previously worked as Editor in Bening Communication, the Commonwealth Parliament Association UK, and diplomacy consulting firm Best Delegate LLC in USA. Less
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