A Third of Southeast Asian e-Commerce Traffic Happens in Vietnam

A Third of Southeast Asian e-Commerce Traffic Happens in Vietnam

Vietnam accounted for 30.9 percent of e-commerce web traffic in Southeast Asia in Q3, second only to Indonesia, a report says.

Compared to the second quarter, e-commerce web traffic in Vietnam has risen by 5.2 percentage points, the highest growth in the six countries studied, while that of top market Indonesia fell 10.6 percentage points, according to Malaysia-based iPrice Group.

Both foreign and local companies are seeking to expand in Vietnam, but domestic firms account for 72 percent of the traffic, while that of international players, mostly Singapore-based Shopee and Lazada, make up the remaining 28 percent, according to “The Map of Southeast Asian E-Commerce Q3 2019” report.

This makes Vietnam second only to Singapore in the share of local players in web traffic, far exceeding Thailand, Malaysia and the Philippines, where foreign companies dominate, accounting for at least 78 percent.

Keterangan Gambar (© Pemilik Gambar)
Keterangan Gambar (© Pemilik Gambar)


Although Shopee still topped the chart in Q3 with 34.6 million visits in Vietnam, home-grown player Sendo for the first time climbed to the second place with 30.9 million visits, up 10 percent from Q2.

Mobile World climbed two places to third place with 29.3 million visits, while both Tiki and Lazada fell to the fourth and fifth place respectively.

Vietnam’s internet economy will reach a value of $12 billion this year, with an annual growth rate of 38 percent since 2015 and is expected to surge to $43 billion by 2025, according to the “e-Conomy Southeast Asia report 2019” by Google, Temasek – a holding company owned by Singapore’s government, and U.S.-based global management consultancy Bain.

Akhyari Hananto

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to More understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy Less
View all posts

Terima kasih telah membaca sampai di sini