If Vietnamese users want to access GrabFood, they can order via the official website or the Lazada app. Conversely, suppose the user wants to access the Lazada platform. In that case, they can go through several links in the campaign-based banners and widgets in the Grab application.
"The COVID-19 pandemic has also driven the adoption of digital services in Vietnam and encouraged consumer behavior that prioritizes digital. As a result, more consumers are now considering virtual options to meet their daily needs," said Managing Director of Grab Vietnam, Nguyen Thai Hai Van.
![11.11 Festival Grab and Lazada](https://cdn2.gnfi.net/seasia/uploads/images/widya_tri/lazada-11112019-1024x536.jpeg)
Also, this collaboration offers cross-platform vouchers and point-to-point delivery solutions made possible by GrabExpress. Vietnam is known as an area with one of the digital economies that are experiencing fast growth and many business actors who often compete to take advantage of online shopping festivals.
"We expect a volume of more than 30 times the normal domestic and cross-border sales for this Harbolnas season," said Lazada Vietnam CEO James Dong.
Not only relying on online shopping festivals, but also James hopes that his logistics fleet services will also experience an increase in mileage by 25% if compared to last year in fulfilling customer orders.
Source : techinasia.com, voi.id