Canalys Survey: Top Five Smartphone Vendors in Southeast Asia
Shipments of smartphones from Southeast Asia totaled 24.5 million in Q2 2022, a 7 percent decrease from the prior quarter.
Despite a 19 percent decline from Q1 2022, Samsung maintained its dominant position in Southeast Asia. This was the result of weaker than expected demand for its mid-to-high-end A series.
The business has been able to reclaim lost market share thanks to the significant marketing campaigns and channel incentives for Samsung's entry-level A-series. Samsung is well-positioned to compete in the high-end pricing range thanks to its significant expenditure in above-the-line marketing efforts for its foldable and S22 series.
Due to strong demand for its A16 series, which was SEA's top-selling model, Oppo has maintained its solid performance in the second slot with an 18 percent market share.
To order to promote its Reno series and enhance its brand reputation, Oppo discontinued the sub-US$100 pricing range in 2021. With the regional official debut of the OnePlus Nord series, Oppo is expanding its product-mix initiatives.
In Q2 2022, Xiaomi kept its third place with a sequential shipment rise that was flat at 4 million units. In four of the five main SEA regions, Xiaomi's Redmi 10 series and its previous Redmi 9 series helped the Chinese company achieve strong sequential growth.
Positive buzz was generated for Xiaomi's online-focused sub-brand with the introduction of the POCO F4 series.
Realme shipped 2.6 million units, compared to 3.2 million shipped by Vivo. The T1 series and Y01 series are new gadgets that Vivo has released in key Southeast Asian regions. To boost branding, Realme updated its GT series in the second quarter.
For your information, Southeast Asia will have 3.1% more internet users in 2022 than it does today, making it the second-fastest expanding region in the globe. In the region, there will be 53.9 million more internet users in 2024 than there were in 2019, when 54.0% of the population was online. Still, 38.7% of Southeast Asia's population is predicted to not utilize the internet at least once per month this year.
With 370.7 million internet users in Southeast Asia by 2022, the region will be difficult to ignore. However, it will still be outclassed by the titans of its neighbors, India and China. In contrast to China's 39.9% and India's 25.4%, the six nations that make up Southeast Asia will account for 14.4% of all internet users in the Asia-Pacific in 2022.
Tablet user growth has stagnated after being popular for a while. Through our prediction period, the number of tablet users in Southeast Asia will increase by less than 1% annually.
This represents a significant shift from the years prior to 2017, when the number of tablet users experienced yearly double-digit growth. The rise in popularity of smartphones with larger screens and the low adoption rates of household internet are the causes of this slowdown.
The gaming industry has been expanding rapidly all around the world, particularly in Southeast Asia. Although consoles and computers are popular platforms, smartphone gaming is expanding more quickly, with Southeast Asia being a key region for this trend.
Demand for gaming devices is still rising. In Q4 2021, the holiday season, gaming smartphones showed a 270% YoY rise. The number of wealthy gamers is increasing tremendously, and given the attention that gaming is receiving in these regions, this trend is certain to continue.
Along with growing consumer interest, e-gaming is receiving more attention from governments and business stakeholders throughout the ecosystem. In the five major Southeast Asian nations, there are currently over 102 million active smartphone gamers, and this number is only expected to rise in the years to come.
The six most important nations in Southeast Asia for mobile gaming are Indonesia, Malaysia, Thailand, Vietnam, Singapore, and the Philippines. The number of gamers in the region has increased over the past two years at the same rate as smartphone use, regardless of whether they prefer smaller, short games to pass the time or more absorbing strategy and shooter-type games.
Source: TelecomLead.com, InsiderInteligence.com, CounterPointResearch.com