Indomie has once again proven its dominance as the most popular instant noodle brand in the world. The instant noodles produced by PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) have once again been recognized as The Most Chosen Instant Noodle Brand in the World according to the 2024 edition of the Kantar Brand Footprint Report.
Indomie secured the top spot in the instant noodle category based on Consumer Reach Points (CRP) from Kantar Global's study. Furthermore, Indomie was also recognized as The Most Chosen FMCG Brand in Southeast Asia and Indonesia, as well as The Most Chosen Food Brand in Indonesia.
Read also: Everyone's Favorite: How Indomie Could Be A Global Food?
The Kantar Brand Footprint is an annual study that measures the popularity of FMCG brands globally. The report analyzes data from 62 countries, covering more than 76% of the world's population. By analyzing more than 42,800 FMCG brands, the study provides deep insights into global consumer behavior and identifies the most frequently chosen brands. The evaluation is conducted using the Consumer Reach Points (CRP) metric, which considers population, market penetration, and consumer preference.
Taufik Wiraatmadja, Director of Indofood CBP, stated that Indomie has been serving consumers for 50 years in more than 100 countries with strong brand equity, thanks to high-quality products and unique flavors that follow market trends.
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The Most Chosen Brand award from Kantar Indonesia was presented on June 27, 2024, in Jakarta. Stefanus Indrayana, Head of Corporate Communications, represented Indomie and Indofood CBP management in receiving the award, expressing gratitude to Indonesian and global consumers for making Indofood CBP products their choice.
PT Indofood CBP Sukses Makmur Tbk (“ICBP”) is a renowned producer of consumer products offering various categories, including instant noodles, dairy, snacks, seasonings, nutrition and special foods, and beverages. With more than 30 well-known brands, including Indomie, which operates internationally, ICBP has a strong market presence in Indonesia and abroad.
Indomie, the flagship instant noodle brand of PT Indofood CBP Sukses Makmur Tbk, has become an international brand with strong market leadership. By leveraging Indofood's distribution network, they efficiently meet consumer demand worldwide.
Read also: Why Indomie Is So Popular in Nigeria?
For the international market, ICBP has more than 20 production facilities in Malaysia, Africa, the Middle East, and Southeast Europe, and exports its products to over 100 countries, making it one of the largest instant noodle producers in the world.
