For decades, makeup has been used by women around the world to enhance their appearance, express their identity, and boost confidence. From vibrant lipstick to smoky eyes, cosmetics play a central role in beauty culture.
However, scientific studies are beginning to reveal that when it comes to attraction, especially from men, less makeup might actually be more effective.
A study published in the Quarterly Journal of Experimental Psychology offers compelling evidence that men tend to prefer women who wear less makeup than they think is necessary.
The Study
The study, conducted by researchers from the University of Bangor and the University of Aberdeen, aimed to explore the relationship between makeup use and perceived attractiveness.
The experiment involved a group of female participants who were photographed before and after applying makeup as they normally would for a night out. Using these images, the researchers then created a gradient of photographs that ranged from no makeup to full makeup.
A separate group of male and female participants was then asked to rate these images based on attractiveness.
Interestingly, both male and female observers consistently rated the faces with moderate to minimal makeup as more attractive.
Even more revealing was the finding that participants thought others, especially men, would prefer women with significantly more makeup than they actually did.
This misperception suggests a disconnect between how much makeup women believe is attractive and what is actually found appealing by others.
The Psychology of Perception
One of the most fascinating aspects of the study is the psychological implication: people tend to overestimate the amount of makeup others find attractive.
This is particularly relevant in a world dominated by social media and beauty influencers, where full-glam looks are highly visible and celebrated.
These platforms may skew public perception and reinforce the idea that “more is better,” even if actual preferences suggest otherwise.
The study suggests that societal norms and media portrayals may pressure women into believing that heavier makeup is necessary to appear attractive, especially to men.
However, the data implies that natural or lightly enhanced looks are generally more favored, at least in the context of first impressions and perceived beauty.
Gender Differences in Beauty Standards
Another critical aspect the study touches on is the difference in how men and women perceive female beauty.
While women may wear makeup for various reasons, self-expression, professionalism, confidence, it is often assumed that the goal is to appear more attractive to men.
Yet the findings challenge this assumption by showing that men are more drawn to subtler, more natural-looking faces.
This does not necessarily mean that women should change how they use makeup, but it does invite reflection on why they use it and for whom.
If women are wearing makeup based on false assumptions about what men find appealing, then greater awareness of these findings could influence personal choices and public discourse about beauty standards.
Cultural and Social Significance
While the study provides valuable insights, it's essential to acknowledge that perceptions of beauty vary significantly across cultures, communities, and individuals.
In some cultures, bold makeup is a sign of status, creativity, or maturity. In others, natural beauty is more highly prized. The study's participants were primarily Western, and results might differ in other cultural settings.
Still, the overarching message remains relevant: societal expectations can distort individual preferences. Women may be investing time and money into beauty routines that don't align with what others actually find attractive.
More importantly, they may be doing so under the weight of social pressure rather than personal choice.
It Should Be Empowering
Perhaps the most empowering message from the research is the idea that women don’t need to rely on heavy makeup to be seen as attractive.
While makeup can be a powerful form of self-expression and artistry, it should not feel like an obligation rooted in misunderstanding. The study encourages a reevaluation of beauty norms and highlights the importance of authenticity.
For men, these findings are a reminder to communicate their genuine preferences more openly. For women, it’s a chance to reconsider whether their makeup habits are shaped by personal satisfaction or societal expectation.
And for everyone, it’s an opportunity to challenge narrow beauty ideals and appreciate the natural diversity of appearance.
