According to the World Data Lab's 2030 projection, the top 20 consumer markets are determined by a minimum spending threshold of $12 per day. Among these influential consumer markets, four Southeast Asian countries have secured positions: Indonesia ranks 4th, Viet Nam 11th, the Philippines 17th, and Thailand 18th.
This projection draws upon comprehensive data sources including the World Bank, UN, Eurostat, and OECD, offering valuable insights into anticipated global consumer trends in the coming decade. By analyzing various economic indicators and demographic factors, the projection sheds light on the evolving landscape of consumer behavior and purchasing power, underscoring the increasing significance of Southeast Asia in the global marketplace.
