Indonesian food brand Chikuro eyes expansion into Malaysia

Indonesian snack brand Chikuro went viral after Malaysian tourists bulk-bought its Japanese-style crispy chicken roll at Jakarta malls.

Demand surged through jastip, with TikTok reseller @emma_delicious_bakery in Kuala Lumpur selling 500 portions in two hours. Prices rose from Rp39,000 to RM18–RM25.

Chikuro, founded in 2023, announced its Malaysia expansion on April 24, 2026. The brand now has over 80 outlets in Indonesia.