American singer-songwriter Lady Gaga's exclusive four-night concert run at Singapore's National Stadium in May generated an estimated $100 million to $150 million in tourism receipts for the Republic, according to industry experts and analysts.
The Singapore Tourism Board reported an 8% year-on-year rise in visitor arrivals in May, demonstrating the tangible impact of the pop superstar's concerts on the city-state's tourism sector.
Kallang Alive Sport Management (KASM), a government-backed entity, played a key role in organizing Lady Gaga's concerts in Singapore, showcasing the strategic collaboration between public and private sectors to attract major entertainment events.
While the economic boost was significant, it represented a fraction of the $350 million to $500 million that Taylor Swift's and Coldplay's concerts generated in 2024, highlighting the varying scales of major concert tourism impacts.
Initial projections in April had anticipated the concert would bring in about 200,000 visitors and generate up to $250 million in revenue, though the actual results were more modest but still provided a healthy boost to Singapore's economy.
