Magno comes from the word “magnify.” Like a magnifying glass, the Magno wooden radio draws attention to beautiful details and high quality craftsmanship in a simple form. The texture and grain of each Magno wooden radio tells a unique story, one of sophistication in simplicity, and beauty in sustainability.
Magno Radio
Cut Less - Plant More
Indonesian designer Singgih Susilo Kartono is the creator of Magno. With a team of 35 young craftsmen, he produces individual radios in his home village in Temanggung, a remote area in Central Java. Singgih’s philosophy for the company focuses on long-term-oriented ecological goals and the involvement of locals. For this reason, every year, Singgih’s team cuts only 80 trees and plants 10,000 in plantations. His tag line is “less wood, more work; cut less, plant more.”
Magno Design Morning Meeting RightLeft 1234
Singgih not only replaces the trees he cuts but also adds many more trees and provides jobs for his community.
Due to the recent acontextual development imposed on his village, many farmers lost their farms and were forced to either find new jobs in the city or to stay in the village with the bare minimum for survival. Singgih introduced craft as an alternative economic activity, appropriate for a village dynamic the surrounding environment.
Singgih Kartono and his product
In the Singgih's workshop the former farmers are being taught craftsmanship skills, and this new set of knowledge along with jobs that Singgih provides, enables them to continue their life in their native village and to sustain the community.
Each wooden radio takes up to 16 hours from the time of first customization, and more than a hundred different steps until the cautious wrapping of the radio in wrapping paper. Thus, only a small number of radios are built per month.
I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to
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understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia.
I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine.
I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan"
I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy
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