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Filipino Fast Food Favorite Jollibee Finally Opens in Manhattan, New York

Filipino Fast Food Favorite Jollibee Finally Opens in Manhattan, New York
Jollibee’s fried chicken with gravy © Eater

The long-awaited first Manhattan location of Jollibee is finally opening this month. The Filipino chain known for fried chicken plans to swing open the Midtown outpost near Times Square, at 609 Eighth Ave. between West 39th and West 40th streets, on Saturday, October 27th.

The company announced this location more than two years ago, and if it’s anything like other debuts, fans will be lining up for the opening. The first 40 people to get into the store will receive free Chickenjoy — fried chicken with gravy and rice — for a year. Collectibles will also be available.

Jolibee menu. Image: GMA News
Jolibee menu. Image: GMA News

 

The wildly popular fast food chain is as commonplace as McDonald’s in the Philippines, and when new locations have opened stateside, people have waited for hours, including at the only other NYC location in Woodside that opened in 2009.

Super fans consider it a national treasure of the Philippines, saying it brings a taste of home. Many of the dishes served are more common in the Philippines than they are in the U.S., like sweet spaghetti with hot dogs and mung bean noodle soup. But the flagship item is that fried chicken, which is accompanied by rice and gravy. Though more than 1,300 locations exist worldwide, this will only be Jollibee’s second NYC location.

Image: Jollibee USA / MANILA BULLETIN
Image: Jollibee USA / MANILA BULLETIN

 

The company has been growing rapidly. Besides expanding Jollibee, Jollibee Foods Corporation reached majority stake in burger chain Smashburger with a $100 million investment and will be helping Rick Bayless’s fast-casual chain Tortas Frontera grow with a $12.4 million. It’s also an investor in Titan Dining LP, which is behind locations of dim sum chain Tim Ho Wan.

Jollibee Manhattan opens at 7 a.m. on Saturday, October 27.


Source : Eater New York

Tags: #jollibee
Indah Gilang Pusparani

Indah is a researcher at Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kota Cirebon (Regional Development Planning and Research Agency of Cirebon Municipality). She covers More international relations, tourism, and startups in Southeast Asia region and beyond. Indah graduated from MSc Development Administration and Planning from University College London, United Kingdom in 2015. She finished bachelor degree from International Relations from University of Indonesia in 2014, with two exchange programs in Political Science at National University of Singapore and New Media in Journalism at Ball State University, USA. She was awarded Diplomacy Award at Harvard World Model United Nations and named as Indonesian Gifted Researcher by Australian National University. She is Researcher at Regional Planning Board in Cirebon, West Java. She previously worked as Editor in Bening Communication, the Commonwealth Parliament Association UK, and diplomacy consulting firm Best Delegate LLC in USA. Less
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