Durian, the "king of fruits," has now become a golden commodity competing for a share in the global market. Viet Nam has successfully established itself as a major player in this industry.
According to the latest report cited from CNBC Indonesia on Monday (January 13, 2025), Viet Nam's durian export value reached an astonishing USD 3.3 billion (approximately IDR 53 trillion) in 2024.
Also read: Durian: Southeast Asia's King Fruit with a Million Specialities
High Demand from the Chinese Market
Viet Nam's success in the global durian market is largely driven by strong demand from China, where durian is considered a premium fruit and a creative culinary ingredient.
In November 2024, China's durian imports totaled 1.53 million tons, valued at USD 6.83 billion, marking a 9.4% year-on-year increase. Viet Nam now controls 47% of this lucrative market, trailing only behind Thailand, as reported by CNBC Indonesia.
Viet Nam's success is also attributed to its strategic trade agreement with China through an export protocol established in 2022. This agreement has provided wider market access and strengthened Viet Nam’s position in the global durian industry.
Also read: Malaysia's First Major Durian Festival: A Celebration of the World’s Best Durian
Viet Nam's Comprehensive Strategy
Viet Nam's strength lies in its comprehensive strategy, which includes improving product quality, utilizing modern technology, and optimizing land management. With approximately 150,000 hectares of land dedicated to durian cultivation, primarily in the Mekong Delta region, Viet Nam has produced high-quality durians, as cited from Detik Finance.
Moreover, Viet Nam ensures strict food safety standards, product traceability, and the application of modern freezing technology to extend the shelf life of durians, making them more competitive in the international market.
Also read: Tracing the Roots of Musang King Durian: Where Does This Variety Come From?
Indonesia's Challenges in the Durian Market
On the other hand, Indonesia faces significant challenges in competing with Viet Nam in the global durian market.
According to Detik Finance, data from the Central Statistics Agency (BPS) reveals that Indonesia's durian export value in 2023 only reached USD 1.07 million, far behind Viet Nam. Key obstacles for Indonesia include a lack of technological innovation, quality standards, and effective market management.
Also read: Malaysia's New Durian Tours Packages: The Over-the-Top Experience You Can’t Miss!
Lessons from Viet Nam's Success
Viet Nam’s achievements offer valuable lessons for other durian-producing countries, including Indonesia.
By adopting the right strategies, from improving quality to technological innovation, the potential for Southeast Asia's durian to shine in the global market remains vast and promising.
