Malaysia’s flag carriers, Malaysia Airlines and AirAsia, have once again made the country proud with their remarkable achievements on the global stage.
In the Airlines 50 2025 report released by Brand Finance—a leading authority in brand valuation—both airlines recorded outstanding growth.
The Comeback of Malaysia Airlines
After a decade-long absence from the list of the world’s top 50 airlines, Malaysia Airlines has made an extraordinary comeback. The national carrier’s brand value soared by 209% to USD 607 million, securing the 45th position globally and earning the title of the world’s fastest-growing airline brand this year.
This growth is no coincidence. Malaysia Airlines has strategically invested in fleet modernization, recalibrated its international routes, and aggressively pursued digital transformation. Its global expansion initiatives have also helped extend the brand’s presence in international markets.
In addition, the airline achieved a Brand Strength Index (BSI) score of 78.2 out of 100, accompanied by a brand rating of AA+. These results are driven by strong domestic customer loyalty, high brand preference, and positive word-of-mouth within the local market.
AirAsia Moves Up: More Than Just a Low-Cost Carrier
Meanwhile, AirAsia continues to prove itself as a formidable player in the aviation industry. With a 66% increase in brand value to USD 1.9 billion, the airline now ranks 24th in the world among the most valuable airline brands.
This growth is driven by solid financial performance, supported by consistently high passenger load factors and strategic route expansions. Notable developments include the launch of new routes to Chongqing, China, and Nairobi, Kenya, as well as increased flight frequencies on popular routes during peak travel seasons.
Beyond brand value, AirAsia is now ranked as the 11th strongest airline brand globally, with a Brand Strength Index (BSI) score of 84.2 out of 100 and a brand rating of AAA-. These achievements reflect strong market confidence and the airline’s operational excellence.
The Rise of Malaysia’s Aviation Industry
According to Alex Haigh, Managing Director Asia-Pacific at Brand Finance, the success of both airlines reflects the strength and dynamic potential of Malaysia’s aviation industry.
He noted that the strategic transformation of Malaysia Airlines and the financial resilience of AirAsia serve as clear evidence of the national aviation sector’s global competitiveness.
These achievements come amid a broader recovery in the global aviation industry, with the combined brand value of the world’s top 50 airlines rising by 29% to reach USD 132.6 billion.
