When people think of Southeast Asian travel, the usual images that come to mind are Bali with its beaches, Bangkok with its bustling energy, or Singapore with its modern skyline. Yet there is one name that often slips under the radar of many travelers: Luang Prabang, Laos.
This small town at the confluence of the Mekong River has it all—authentic cuisine, a rich cultural heritage, a serene atmosphere, and a cost of living that is refreshingly affordable.
In fact, according to a recent global travel survey, Laos was named the cheapest destination of 2025, surpassing many of its regional neighbors. This makes Luang Prabang not only appealing but also strategic for travelers seeking unique experiences without breaking the bank.
Why Is It Called “Underrated”?
The label “underrated” is not without reason. Luang Prabang rarely makes the headlines of popular travel destinations, even though it offers a complete package of attractions.
Most tourists opt for more mainstream hotspots, leaving Luang Prabang relatively free from international crowds. Ironically, that’s its greatest charm: here, you can still feel the authentic Southeast Asian atmosphere that is slowly disappearing from over-commercialized destinations.
Life in Luang Prabang flows at a gentler pace. The people are warm, traditions remain intact, and the streets, though quieter than big cities, hold stories at every turn—from grand Buddhist monasteries and vibrant local markets to the calm river that frames the town’s landscape.
Culinary Delights That Make You Come Back
One of the best ways to understand a culture is through its food, and Luang Prabang offers plenty—from light, refreshing bites to hearty dishes rich in spices and flavor.
- Khao Soi
Unlike the more familiar Thai version, Luang Prabang’s Khao Soi comes with a creamy coconut curry broth, tender noodles, and fragrant spices. One spoonful is enough to win you over. - Or Lam
This traditional Laotian stew is thick and hearty, made with meat, vegetables, and local herbs. It’s the perfect comfort food on a cool evening, rich in flavor and warmth. - Sticky Rice (Khao Niew)
Don’t be surprised if almost every meal is served with sticky rice, it’s the staple of Lao cuisine and culture. Usually eaten with your hands, it pairs beautifully with both savory dishes and sweet treats. - Laotian Sausage (Sai Oua)
This traditional sausage bursts with flavor from spices, lemongrass, and chili. Best enjoyed grilled over open fire and paired with warm sticky rice. - Fresh Spring Rolls
For something lighter, Laotian spring rolls are a refreshing choice. Wrapped in crisp vegetables, sometimes with shrimp or meat, and dipped in a savory peanut sauce, they are as healthy as they are delicious.
For an even more authentic experience, don’t miss the local markets or street food stalls. From smoky aromas rising from grills to the colorful array of fresh ingredients, Luang Prabang’s food scene offers an unforgettable taste of Laos.
Living Traditions
Another aspect that makes Luang Prabang truly special is how its people preserve their traditions. One of the most famous is the "alms-giving ceremony", a serene morning ritual where monks walk in line to receive sticky rice offerings from the locals. The atmosphere is quiet, sacred, and leaves a lasting impression on anyone who witnesses it.
The city also hosts a variety of festivals, such as "Boun That Luang", a major Buddhist celebration filled with prayer and a spirit of togetherness. Taking part in, or even simply observing, these festivals offers a cultural experience far removed from the instant, packaged tourism found elsewhere.
The Best Time to Visit Luang Prabang
Since many activities in Luang Prabang take place outdoors, timing your visit is essential.
- Dry Season (November–April): Clear, pleasant weather, perfect for exploring the city.
- Shoulder Season (May–June & September–October): Still comfortable, with fewer tourists for a quieter experience.
- Rainy Season (July–August): Heavy downpours can disrupt travel, making it the least ideal time to visit.
For those seeking tranquility and authenticity, the shoulder season is often the best choice.
Laos: Southeast Asian Cheapest Destination 2025
According to a travel survey by insurance company HelloSafe, Laos has been named the cheapest destination of 2025. Costs for accommodation, food, and transportation are significantly lower than in Thailand or Vietnam, making it an ideal choice for budget-conscious travelers as well as those looking for a comfortable vacation without overspending.
In Luang Prabang, hostels can be found from just USD 6–10 per night, while guesthouses or boutique hotels average USD 15–30, and four-star hotels typically cost only USD 50–70. Local dishes such as Khao Soi or Or Lam are available for USD 2–4 per portion, and a full dinner at the night market rarely exceeds USD 10.
Transportation is equally affordable: tuk-tuks cost around USD 1–3 per ride, bicycles can be rented for USD 2–3 per day, and motorbikes for USD 7–10 per day. Even entry to popular attractions like the Kuang Si Waterfall is only about USD 3–4.
With these prices, backpackers can comfortably travel on USD 20–30 per day, while mid-range travelers only need USD 40–60 per day. It’s no wonder Luang Prabang is often called a hidden gem of Southeast Asia—beautiful, authentic, and welcoming to every kind of traveler.
