Highest Percentage of People Using ChatGPT, 2023

The rise of generative AI tools like ChatGPT has transformed how consumers and businesses interact with technology. In 2023, data from the Boston Consulting Group's CCI Global Consumer Sentiment Survey reveals that ChatGPT usage has skyrocketed in various countries around the world. As AI becomes more integrated into daily life, the survey provides insights into which countries are leading the adoption of this innovative tool.

India Leads the World in ChatGPT Usage

India ranks first globally, with 45% of consumers reportedly using ChatGPT in 2023. The country’s prominence in the IT sector and tech-savvy population has likely driven this widespread adoption. From programming assistance to automating tasks, ChatGPT has become a valuable asset for many Indians, particularly in the tech industry.

Following India, Morocco stands out with 38% of its population using ChatGPT, followed closely by the United Arab Emirates (UAE) at 34%. These countries have shown significant interest in AI, driven by both economic and educational initiatives that encourage digital innovation.

Indonesia: Southeast Asia’s AI Powerhouse

In Southeast Asia, Indonesia has emerged as a leader in ChatGPT usage, ranking 4th globally with 32% of consumers using the AI tool. This highlights Indonesia's growing digital landscape, where more people are embracing AI technology for various purposes, from personal use to business applications.

Indonesia’s large population, combined with increasing internet penetration, has contributed to this significant adoption rate. The country’s younger demographic is particularly keen on integrating new technologies into their lives, driving the rapid uptake of tools like ChatGPT.

Other Southeast Asian Countries

The Philippines also ranks highly in ChatGPT usage, coming in 8th place globally with 28% of the population using the tool. The country's familiarity with outsourcing and digital services, where ChatGPT can aid in productivity and automation, plays a role in this widespread adoption.

Thailand, another key Southeast Asian country, ranks 20th globally with 14% of its population using ChatGPT. While the percentage may be lower compared to Indonesia and the Philippines, it still reflects growing interest and engagement with AI-driven tools in the region.

Global Adoption Trends

Globally, South Africa (31%), Brazil (32%), and Argentina (32%) are also among the top adopters of ChatGPT. Countries like the United States and Türkiye share the 11th spot with 23% of their populations using the AI tool. These trends indicate a broadening interest in AI across continents and cultures.

European countries like Sweden (27%) and South Korea (26%) also feature in the top 10, showcasing that AI adoption is becoming increasingly prominent across diverse regions, driven by both technological advancements and consumer curiosity.

The Future of ChatGPT in Southeast Asia

As Southeast Asia continues to digitize and innovate, the usage of AI tools like ChatGPT is expected to grow even further. Indonesia’s rapid adoption serves as a bellwether for other countries in the region, signaling a shift towards more technologically advanced societies.

With governments and businesses investing in digital infrastructure and education, the future of AI in Southeast Asia looks promising. ChatGPT’s role in this transformation will likely expand as more people explore its potential to enhance productivity, creativity, and communication.