The World's 25 Stongest Brands in 2024

In the dynamic landscape of global brands, Marina Bay Sands Singapore and Viettel have emerged as standout representatives from Southeast Asia, securing coveted positions among the world's 25 strongest brands in 2024, as highlighted by the Brand Finance report.

Brand Finance, a renowned global consulting firm specializing in brand valuation, employs a comprehensive methodology encompassing three key pillars: Brand Investment, Brand Equity, and Brand Performance, to assess the strength of brands.

Marina Bay Sands Singapore, an iconic integrated resort synonymous with luxury and sophistication, has claimed the fourth spot on the prestigious list, showcasing its enduring appeal and global recognition. Meanwhile, Viettel, a telecommunications conglomerate based in Vietnam, has solidified its position as a force to be reckoned with, ranking 14th among the world's strongest brands.

The inclusion of Marina Bay Sands and Viettel underscores the growing influence and competitiveness of Southeast Asian brands on the global stage. Their success reflects not only their exceptional performance but also their strategic investments in building brand equity and fostering customer loyalty.

As Southeast Asia continues to assert itself as a key player in the global economy, the recognition of Marina Bay Sands and Viettel serves as a testament to the region's potential and resilience. These brands not only symbolize excellence but also inspire other enterprises in the region to strive for greater heights in brand building and market presence, shaping the future of business and innovation in Southeast Asia and beyond.