Brunei Darussalam
The Land of Unexpected Treasures
According to data from Statista published in April 2024, Indonesia has emerged as the global leader in TikTok viewership, underscoring the platform's immense popularity in the country. Here’s a breakdown of the top-ranking Southeast Asian countries and their positions worldwide:
Top Southeast Asian Countries on TikTok
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Indonesia - 127.5 million active users
- Indonesia tops the global rankings, showcasing a significant user base actively engaging with TikTok’s social video platform.
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Vietnam - 69.67 million active users
- Vietnam secures the 5th position globally, highlighting its strong presence and active participation on TikTok.
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Thailand - 53.43 million active users
- Thailand ranks 8th globally, demonstrating a substantial following and engagement with TikTok among its population.
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Philippines - 48.03 million active users
- The Philippines holds the 9th position globally, with a large number of users actively consuming and creating content on TikTok.
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Malaysia - 29.14 million active users
- Malaysia is ranked 15th globally, indicating a notable presence and engagement on TikTok within the country.
Global Rankings
- United States - Approximately 121.5 million users, ranking second globally.
- Brazil - Almost 101.8 million users, ranking third globally.
Insights
The data underscores the significant influence of TikTok in Southeast Asia, with Indonesia leading the pack in terms of user engagement. Other countries in the region, including Vietnam, Thailand, the Philippines, and Malaysia, also feature prominently in the global rankings, highlighting the platform's widespread popularity and impact across diverse cultural landscapes.
Conclusion
Indonesia’s leadership in TikTok viewership reflects its vibrant digital culture and the platform’s role in shaping social media trends. With robust participation from Southeast Asian nations, TikTok continues to evolve as a pivotal platform for content creation, entertainment, and cultural expression on a global scale.
