The Asian fast food giant, Jollibee Foods, secures its spot among the top 10 strongest restaurant brands globally in 2024!
The unveiling of the strongest restaurant brands of 2024 is here, courtesy of the Brand Finance 2024 report.
Chinese sensation, Haidilao, claims the top spot this year with an impressive Brand Strength Index (BSI) score of 91/100. Meanwhile, Jollibee climbs to 5th place, boasting a BSI of 84.6/100 and ascending to fifth place in the league of strongest restaurant brands, with its rating upgraded from AA- to AAA.
Jollibee also earns the title of the world’s second fastest-growing restaurant brand according to Brand Finance.
As the flagship global brand within the extensive portfolio of the Jollibee Group’s 18 brands, Jollibee boasts 1,668 locations across 17 countries as of January this year.
