From the previous article and for this time around, latest Brand Finance report on banking shows another significant milestone for the region as there are FIVE banks are listed within the Top 100!
According to the report “Brand Strength” is the efficacy of a brand’s performance on intangible measures, relative to its competitors. Factors that are considered include marketing investment, stakeholder equity, and the impact of those on business performance.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding rating up to AAA+ in a format similar to a credit rating.
Seasia is excited to share the extracts of the report and here you may find those banks who’ve made it to the Top 100. Be proud, Seasians!
DBS SINGAPORE
|
Rank 2018 |
Rank 2017 |
Brand value (USD million) 2018 |
Brand value (USD million) 2017 |
Brand rating 2018 |
Brand rating 2017 |
|
40 |
52 |
6,498 |
5,403 |
AAA- |
AAA |
OCBC BANK SINGAPORE
|
Rank 2018 |
Rank 2017 |
Brand value (USD million) 2018 |
Brand value (USD million) 2017 |
Brand rating 2018 |
Brand rating 2017 |
|
64 |
65 |
4,023 |
3,643 |
AA+ |
AAA |
UOB SINGAPORE
|
Rank 2018 |
Rank 2017 |
Brand value (USD million) 2018 |
Brand value (USD million) 2017 |
Brand rating 2018 |
Brand rating 2017 |
|
66 |
66 |
3,739 |
3,619 |
AA+ |
AA+ |
BRI INDONESIA
|
Rank 2018 |
Rank 2017 |
Brand value (USD million) 2018 |
Brand value (USD million) 2017 |
Brand rating 2018 |
Brand rating 2017 |
|
82 |
89 |
3,164 |
2,557 |
AAA- |
AA+ |
MAYBANK MALAYSIA
|
Rank 2018 |
Rank 2017 |
Brand value (USD million) 2018 |
Brand value (USD million) 2017 |
Brand rating 2018 |
Brand rating 2017 |
|
83 |
90 |
3,160 |
2,548 |
AAA- |
AAA |
Other banks in the region that are included within Top 200 is worth-sharing too, thus herewith are the following details:
|
Rank 2018 |
Rank 2017 |
Brand |
Country |
|
101 |
107 |
BCA Indonesia |
INDONESIA |
|
105 |
109 |
Bank Mandiri Indonesia |
|
|
152 |
158 |
BNI Indonesia |
|
|
111 |
108 |
CIMB Malaysia |
MALAYSIA |
|
136 |
135 |
Public Bank Malaysia |
|
|
113 |
120 |
Siam Commercial Bank Thailand |
THAILAND |
|
117 |
124 |
Kasikornbank Thailand |
|
|
150 |
163 |
Bangkok Bank Thailand |
|
|
156 |
173 |
Krung Thai Bank Thailand |
|
|
167 |
168 |
Bank of Ayudhya Thailand |
|
|
159 |
164 |
BDO Philippines |
PHILIPPINES |
|
163 |
170 |
Metrobank Philippines |
|
|
179 |
188 |
Bank of the Philippine Islands Philippines |
Source :BrandFinance.com
